Peter Fisk

Peter Fisk is a highly experienced strategist and marketer, having spent many years working with the likes of American Express and Coca Cola, Microsoft and Vodafone.

He is author of Marketing Genius and jointly leads the London-based strategic innovation firm, The Foundation. He was previously the CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, led the global marketing consulting team of PA Consulting Group, and managed brands and strategy at British Airways.

He is an inspirational speaker - on customers and brands, strategy and innovation - thoughtful and considered, provocative and entertaining. In January 2006, he was described by Business Strategy Review as one of the most interesting new business thinkers.